Enroll Course: https://www.udemy.com/course/chinese-google-search-shopping-ads-2023/
Navigating the complexities of Google Ads can be a daunting task, especially for businesses new to the platform or facing language and resource barriers. This Udemy course, ‘Google谷歌搜索和购物广告教程 （最新策略）’ by Alex Xiao, founder and director of Wukong Media, offers a clear and actionable path to success.
Alex Xiao, with his extensive experience helping Chinese companies penetrate the Australian market and achieve impressive ROAS, breaks down the process of creating effective Google Search and Shopping ads from the ground up. The course directly addresses common pitfalls faced by Chinese businesses, such as misunderstandings due to language differences and a lack of tailored Chinese Google Ads resources, which often lead to diminished ad performance and reduced revenue.
The curriculum is meticulously designed to equip learners with practical skills. It covers the fundamental aspects of Google’s charging mechanisms and campaign goals, before diving into the various ad types: Search, Display, Shopping, Video, and Performance Max. The course provides hands-on, live demonstrations of setting up both Search and Shopping campaigns. This includes crucial elements like understanding ad composition, keyword research, implementing negative keywords to refine targeting, and applying advanced search campaign tips and tricks.
For Shopping campaigns, the course emphasizes critical areas such as product page optimization and adherence to ad compliance and legal policies, which are vital for smooth campaign operation and avoiding disapprovals. The fact that Alex is an agency owner adds significant weight to his insights; he aims to demystify Google Ads for business owners, marketers, and employees alike, empowering them to manage their campaigns effectively rather than relying on less knowledgeable agencies.
Whether you’re looking to launch your first Google Ads campaign or optimize your existing ones for better results, this course provides the detailed strategies and best practices needed to achieve superior ad performance and drive business growth. It’s an invaluable resource for any Chinese business aiming to leverage Google Ads for market entry and expansion.
Enroll Course: https://www.udemy.com/course/chinese-google-search-shopping-ads-2023/