Enroll Course: https://www.udemy.com/course/google-ads-targets-goals-for-agencies-freelancers/
Are you looking to transcend the basics of Google Ads and truly master the platform? Grigor Yovov’s “Theory of Advanced Google Ads Concepts 2024” on Udemy is precisely the course you need. This isn’t your typical beginner’s guide; it’s a meticulously crafted program designed for the top 2% of Google Ads experts, aiming to elevate your skills to a world-class level.
With over 13 years of experience in high-stakes digital marketing environments for renowned global brands, Grigor Yovov brings an unparalleled depth of knowledge. This course bypasses the elementary ‘click here’ tutorials to delve into the sophisticated strategies that truly drive performance. Yovov’s renowned 5-star CRO (Conversion Rate Optimization) strategy is broken down step-by-step, covering everything from marketing and usability to technical aspects, payments, quality, and productivity.
The curriculum systematically moves through account structure, from campaign and ad group levels down to audience, keywords, ad copy, and creative optimization. It tackles the crucial, often overlooked, aspect of setting advanced targets and goals. Yovov introduces the ‘pyramid of goals’ concept and demonstrates how to implement it for creating sophisticated target structures, exploring variables, expectations vs. reality, scaling, profitability, and validation.
What sets this course apart is its focus on the business side of Google Ads. Yovov shares advanced concepts for selling paid media services, including momentum, competency, quality-investment relationships, and non-monetary client value. The highlight is the reveal of his secret ‘Profit Detector’ formula, a system that has been instrumental in building his successful digital marketing agency over the past decade.
Through relatable analogies, like the pizza delivery business, Yovov illustrates how common advertising pitfalls lead to financial losses. He dissects the numbers, showing how a 2% conversion rate with a $3.70 CPC can quickly drain a budget if not managed with advanced strategic thinking. This course provides the antidote to unprofitable campaigns, equipping you with a practical system to identify high-value leads and clients, ensuring your advertising efforts yield maximum profit.
Grigor Yovov’s credentials speak for themselves: owner of the digital agency Business Trend since 2011, a Bachelor of Marketing, a prolific Udemy instructor with over 20,000 students, and a certified Google Ads & Google Analytics expert. His upcoming book further solidifies his position as a thought leader in the field.
If your goal is to move beyond basic campaign management and become a truly elite Google Ads professional, “Theory of Advanced Google Ads Concepts 2024” is an essential investment. It’s a no-nonsense, advanced program for those aiming for peak performance and who want to understand the ‘why’ behind the strategies, not just the ‘how’. Enroll today and gain the advanced insights and the certificate of completion to prove it.
Enroll Course: https://www.udemy.com/course/google-ads-targets-goals-for-agencies-freelancers/