Enroll Course: https://www.udemy.com/course/digital-advertising-marketing-201/
In the ever-evolving landscape of digital marketing, staying ahead of the curve is not just an advantage, it’s a necessity. If you’ve already grasped the fundamentals and are looking to dive deeper into the complex, fascinating world of digital advertising, then Udemy’s ‘Digital Advertising and Marketing 201: Top Topics & Trends’ is the course for you.
Building upon the success of its predecessor, ‘Digital Advertising & Marketing 101’, this course offers an in-depth exploration of advanced subjects that are shaping the industry. The instructor masterfully blends in-person explanations with engaging voiced-over presentations and animations, demystifying the intricate processes behind the trillions of ads delivered daily across billions of digital devices.
What sets this course apart is its comprehensive coverage of critical, yet often complex, topics. You’ll gain a solid understanding of:
* **Programmatic Advertising & Real-Time Bidding (RTB):** Unravel the mechanics of automated ad buying and selling, the key players, and essential terminology.
* **Waterfalls & Header Bidding:** Discover how ads are selected for websites and apps, and learn strategies for publishers to optimize their digital ad products.
* **Mobile – SDKs & Consumer Trends:** Explore the dominance of mobile, understand its unique ecosystem, and identify key consumer trends.
* **Verification, Bots, Fraud & Viewability:** Learn about the prevalent issues of fraud in digital advertising and the innovative ways advertisers and tech companies are combating it.
* **Data Collection & Use (DMPs):** Get a clear breakdown of what data truly is, how it’s collected, and its crucial role in targeting audiences.
* **The Future of Digital Advertising:** Gain insights into emerging products, companies, and trends that are poised to transform the industry.
The course doesn’t just explain these concepts; it empowers you with practical knowledge. You’ll learn how programmatic advertising truly works, the impact of header bidding, how mobile usage influences ad spend, how to verify ad delivery, and how data is leveraged for precise audience targeting. Furthermore, it touches upon the strategies of industry giants like Google, Facebook, and Amazon.
The skills acquired here are globally applicable, equipping you with the mindset needed to succeed in the international digital marketing arena. As student testimonials highlight, this course provides a “thorough and well-organized primer,” offering “clear explanations” and a “better understanding of the opportunities available.” It’s ideal for media professionals, students, and anyone looking to move beyond basic social media advertising to understand the broader ecosystem.
With the digital marketing industry projected to be worth over $330 billion by 2021, investing in your education is crucial. ‘Digital Advertising and Marketing 201’ offers an excellent opportunity to gain a competitive edge and a deeper understanding of this dynamic field. Highly recommended for anyone serious about advancing their career in digital advertising.
Enroll Course: https://www.udemy.com/course/digital-advertising-marketing-201/