Enroll Course: https://www.udemy.com/course/strategic-marketing-planning/
In today’s fast-paced digital world, a robust marketing strategy is no longer a luxury, it’s a necessity. I recently delved into Udemy’s “Strategic Marketing Planning” course, also known as ‘استراتيجيات التسويق الرقمي’, and I’m excited to share my experience. This course is designed to equip you with the tools and knowledge to build effective digital marketing strategies, particularly on social media platforms.
While the course mentions it’s not strictly for absolute beginners, it’s aimed at those who have a foundational understanding of various digital channels. The instructor brings over 20 years of experience in digital marketing and social media, which translates into practical, actionable insights rather than just theoretical concepts.
By the end of this course, you’ll be proficient in several key areas:
* **SOSTAC® Model:** Understanding this global media planning model is crucial for structured strategy development.
* **SWOT Analysis & Competitor Analysis:** Learning to analyze your digital landscape and competitive environment is foundational.
* **SMART Goal Setting (5Ss Model):** The course teaches you how to set clear, measurable objectives using the 5Ss framework (Sell, Serve, Speak, Save, Sizzle).
* **Strategy Development:** This includes market segmentation, targeting, positioning, and the crucial balance between customer acquisition and retention.
* **Digital Tactics:** You’ll gain insights into various digital tactics, including social media marketing, online advertising, mobile marketing, search engine marketing, email marketing, and content marketing.
* **Performance Measurement:** The course emphasizes controlling your plan through monitoring, measurement, and benchmarking, with a practical look at Google Analytics for campaign performance analysis.
The course content is meticulously structured, covering situation analysis, goal setting, strategy development, and tactic implementation. It breaks down complex topics like market segmentation, brand positioning, and customer acquisition strategies into digestible modules.
This course is highly recommended for Marketing Managers, Brand Managers, Media Managers, PR Managers, Digital Marketing Managers, and entire Digital Marketing teams. It provides a comprehensive roadmap for anyone looking to elevate their digital marketing efforts. If you’re seeking to refine your strategic thinking and execution in the digital space, this course is an excellent investment.
Enroll Course: https://www.udemy.com/course/strategic-marketing-planning/