Enroll Course: https://www.coursera.org/learn/taiwan-marketing-stp-crm
In today’s rapidly evolving marketplace, understanding the fundamentals of marketing and customer relationship management is crucial for success. The Coursera course titled ‘行銷典範轉移: 變動中的消費世界’ (Marketing in a Changing World) offers a comprehensive overview of these essential concepts. This course is designed to familiarize students with the basics of marketing, delve into strategic marketing (STP), and explore the applications of brand management in the digital age.
### Course Overview
The course is structured into multiple sections that break down the complexities of marketing:
1. **Essence and Paradigm Shift in Marketing (Part 1 & 2)**: Introduces core marketing concepts and discusses historical shifts in marketing paradigms, especially in light of the rise of the internet. It highlights five forces reshaping consumer markets today.
2. **Marketing Strategies (Part 1 & 2)**: Focuses on market segmentation, target market selection, and positioning strategies. It discusses the impacts of new influences on marketing tactics and strategic positioning.
3. **Brands and Brand Value (Part 1 & 2)**: Explores branding concepts, how today’s consumer world impacts brands, brand equity calculation, and paradigm shifts affecting branding.
4. **Customer Relationship Management (Part 1 & 2)**: Reviews customer relationship management concepts and the complexities introduced by modern consumer realities, including customer retention and satisfaction strategies.
### What I Liked
One of the standout features of this course is its structure. Each segment builds on the previous one, making it easy for learners to keep pace and absorb the material. The mix of theoretical knowledge and practical application is well-balanced. The insights into emerging consumer behaviors and brand management strategies are particularly valuable in our digital age.
The course also combines video lectures with quizzes and assignments, which aids in retaining information. The content is delivered in an engaging manner, making complex theories easier to understand.
### Recommendations
I highly recommend this course for anyone looking to deepen their understanding of marketing in a changing world. It’s especially beneficial for marketing professionals, entrepreneurs, and business students. The course not only prepares you for immediate application in real-world scenarios but also equips you with the tools to adapt to future changes in the marketing landscape.
In conclusion, ‘Marketing in a Changing World’ is a must-take course for anyone serious about carving out a niche in the competitive market. Enroll now to stay ahead of the game and sharpen your marketing skills in the face of ongoing evolution in consumer behavior and technology.
Enroll Course: https://www.coursera.org/learn/taiwan-marketing-stp-crm