Enroll Course: https://www.coursera.org/learn/comportamiento-del-consumidor-digital
The Coursera course ‘Comportamiento del Consumidor Digital’ offers an insightful exploration into the evolving landscape of digital consumer behavior. Aimed at marketers, business owners, and students, this MOOC provides a comprehensive understanding of how consumers interact online and how these interactions influence business strategies. Throughout the course, participants learn to differentiate between digital and physical consumers, develop effective research methods for digital environments, analyze digital data, and apply ethical principles when handling consumer information. The curriculum is well-structured, starting with an introduction to the digital consumer, followed by methods for data collection, and concluding with strategies for interpreting and applying research findings. This course is highly recommended for those looking to deepen their understanding of digital marketing and consumer analytics. It equips learners with practical skills essential for market segmentation, targeted marketing, and ethical data management in the digital age.
Enroll Course: https://www.coursera.org/learn/comportamiento-del-consumidor-digital