Enroll Course: https://www.coursera.org/learn/atraer-clientes-e-interactuar-con-ellos-as-mediante-el-marketing-digital
In the ever-evolving landscape of business, effectively reaching and connecting with customers online is paramount. The “Atraer clientes e interactuar con ellos/as mediante el marketing digital” course on Coursera, part of the Google Career Certificate in Digital Marketing and E-commerce, offers a comprehensive dive into achieving just that.
This course, the second in the series, focuses on practical strategies for attracting and engaging customers through digital marketing. It delves into crucial areas like Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Display Advertising. The curriculum is structured to guide learners through the entire marketing funnel, from initial awareness to fostering customer loyalty.
The syllabus highlights several key learning modules. You’ll start by deepening your understanding of the marketing funnel’s stages: Awareness, Consideration, Conversion, and Loyalty. The course emphasizes strategies for converting leads into repeat customers and introduces the concept of buyer personas to understand consumer goals, pain points, and online habits.
A significant portion of the course is dedicated to SEO. You’ll review the fundamentals, learn how Google’s search engine works and how websites are ranked, and master the art of keyword research. The practical application of SEO is also covered, teaching you how to optimize website content, images, and links to improve search engine rankings. You’ll discover methods to help search engines better understand your content, craft effective website titles, and implement structured data markup to enhance user and search engine discoverability. Furthermore, the course equips you with the knowledge to use SEO tools for analyzing search performance and user behavior.
Beyond organic search, the course explores Search Engine Marketing (SEM) and Google Display Advertising. You’ll learn about advertising opportunities within search engines and on the Google Display Network. Best practices for creating compelling ads for both search results and display campaigns are thoroughly covered, culminating in the ability to apply and improve display ad performance.
Overall, “Atraer clientes e interactuar con ellos/as mediante el marketing digital” is a highly recommended course for anyone looking to build a strong foundation in digital customer acquisition and engagement. It provides actionable insights and practical skills that are directly applicable to real-world marketing challenges. Whether you’re a business owner, a marketing professional, or simply looking to upskill, this course offers valuable knowledge to navigate the digital space effectively.
Enroll Course: https://www.coursera.org/learn/atraer-clientes-e-interactuar-con-ellos-as-mediante-el-marketing-digital