Enroll Course: https://www.coursera.org/learn/10kw-digital-marketing
In today’s competitive business landscape, a strong online presence is no longer optional, it’s essential. For entrepreneurs looking to elevate their ventures, understanding digital marketing is paramount. I recently completed the “Digital Marketing Strategy” course offered by Goldman Sachs 10,000 Women on Coursera, and I can confidently say it’s a valuable resource for any aspiring or established business owner.
This elective course serves as an excellent introduction to the world of digital marketing, with a special emphasis on the power of social media campaigns. It’s designed to complement the broader Goldman Sachs 10,000 Women initiative, which is aimed at empowering entrepreneurs to scale their businesses. If you’re ready to take your business to the next level, this course provides actionable insights.
The syllabus, titled “Boost your Digital Marketing: Planning Social Media Campaigns,” clearly outlines the learning objectives. Throughout the course, I gained a practical understanding of what constitutes an effective digital marketing campaign. A key takeaway was learning how to strategically plan and evaluate social media campaigns to unlock maximum business opportunities. The course delves into the nuances of paid, earned, and owned media, and how to integrate them seamlessly into a cohesive campaign.
By the end of this course, I felt equipped to not only plan digital marketing approaches but also to measure their effectiveness in relation to my business goals. The practical advice and frameworks provided are easy to implement, making it an ideal starting point for those new to digital marketing or looking to refine their existing strategies. Whether you’re a solopreneur or managing a growing team, this course offers the foundational knowledge to make your digital marketing efforts count.
Enroll Course: https://www.coursera.org/learn/10kw-digital-marketing