Enroll Course: https://www.udemy.com/course/introduccion-a-la-actividad-comercial-de-las-clinicas-dental/
In today’s competitive landscape, dental practices need more than just excellent clinical skills. They require savvy business strategies to thrive, especially in the ‘New Normal’. The Udemy course, ‘Introducción a la Actividad Comercial de las Clínicas Dental’ (Introduction to the Commercial Activity of Dental Clinics), offers a comprehensive guide for dental professionals looking to enhance their practice’s commercial success.
This course delves into the commercial aspects of dental services, viewing them as an exchange of services for fees in a dynamic and challenging market. It addresses the competition from various sources, including independent practices, corporate-owned clinics, franchises, and national brand networks. The curriculum emphasizes understanding and improving the institutional image of a dental practice, covering elements like location, decoration, and layout, all of which significantly impact patient confidence.
A key takeaway from the course is the importance of basic market research. It provides guidance on how dental practices can better understand the needs, expectations, fears, and desires of both current and potential patients in their local area. This customer-centric approach is crucial for tailoring services and marketing efforts effectively.
The course also tackles essential administrative and financial aspects, equipping owners, dentists, and executives with the knowledge to navigate market uncertainties and ensure economic survival. It highlights the significance of non-clinical services as differentiators – creating a tranquil environment with relaxing decor, offering amenities like wet wipes, providing in-chair entertainment options, and allowing patients to listen to calming music. These elements can significantly enhance the patient experience and set a practice apart.
Furthermore, the course offers insights into smart promotions, advising against offers that could devalue clinical quality. Instead, it guides professionals in designing and applying promotional pricing directly to their treatment offerings. It also covers intensive direct marketing strategies to protect existing patients from competitors and attract new ones. Advertising on local media and social networks is also addressed, along with professional selling techniques to improve treatment plan acceptance.
Crucially, the course stresses the importance of patient relationships and attention for fostering loyalty and encouraging recommendations. By implementing the course’s recommendations and fostering a strong team spirit, dental practices can effectively compete, attract dissatisfied patients from competitors, and secure new clients.
While the course has been available on Udemy for over three years, its content remains highly relevant. Many of its suggestions and examples have become industry standards, providing independent practices with the tools and strategies needed to be more competitive and resilient in challenging economic times. With nearly 100 practices having benefited from this course, it’s clear that ‘Introducción a la Actividad Comercial de las Clínicas Dental’ is a valuable investment for any dental professional aiming for sustained growth and success.
Enroll Course: https://www.udemy.com/course/introduccion-a-la-actividad-comercial-de-las-clinicas-dental/