Enroll Course: https://www.coursera.org/learn/ingles-empresarial-marketing-ventas
In today’s globalized business world, effective communication in English is not just an advantage, it’s a necessity, especially for those in marketing, sales, and advertising. If you’ve ever struggled to articulate your ideas persuasively in English, then Coursera’s ‘Inglés Empresarial: el márketing y ventas’ is the course you’ve been waiting for.
This course is designed to equip you with the English language skills needed to excel in the fast-paced world of marketing and sales. Through engaging content featuring authentic characters navigating real-world scenarios, you’ll learn to communicate more efficiently and confidently. The syllabus is meticulously crafted to cover essential aspects of the marketing and sales lifecycle, ensuring you’re well-prepared for professional challenges.
The course kicks off with ‘Product,’ focusing on the crucial initial stages of product development, including effective brainstorming sessions. You’ll learn how to contribute to group discussions, express opinions respectfully, and master the techniques for a successful product rollout. The ‘El Reto’ sketches provide practical examples, highlighting both what to do and what not to do.
‘Product Perception’ delves into understanding customer feedback through surveys and visual aids. You’ll explore how to create clear and easy-to-understand graphs and charts, interpret data accurately, and present your findings with confidence. This section is vital for gauging market reception and refining your product strategy.
Next, ‘Promotion’ tackles the art of making marketing meaningful and memorable. You’ll learn about the principles of good graphic design, the psychology of perception, and the power of concise language to craft impactful campaigns.
The course then moves to ‘Persuasive Techniques,’ introducing you to Dr. Robert Cialdini’s six principles of persuasion. This module is invaluable for understanding how to ethically and effectively encourage customer buy-in.
‘Pitch’ addresses the critical skill of delivering compelling sales pitches and presentations. You’ll receive quick tips for formal presentations, impromptu speeches, sales scripts, and consultative selling, designed to boost your confidence and add energy to your delivery.
Finally, the ‘Review’ week consolidates your learning. You’ll revisit key concepts, practice language skills, and analyze the techniques that resonated most with you throughout the course. This comprehensive review ensures that you can confidently apply your newfound skills in your professional endeavors.
‘Inglés Empresarial: el márketing y ventas’ is more than just an English language course; it’s a career accelerator. It provides practical, actionable insights that can immediately impact your effectiveness in marketing and sales roles. If you’re looking to enhance your professional communication and achieve greater success in your field, this Coursera course comes highly recommended.
Enroll Course: https://www.coursera.org/learn/ingles-empresarial-marketing-ventas