Enroll Course: https://www.coursera.org/learn/market-research-course-1
The ‘Introduction to Market Research’ course on Coursera offers an in-depth exploration of the essential concepts and processes involved in market research, making it an invaluable resource for students and professionals alike. This course guides learners through the foundational principles, from understanding the differences between market research and marketing research to the ethical considerations that underpin responsible practice.
The course is structured over four detailed weeks, each focusing on critical aspects needed to master market research. Week 1 covers the basics, including the research process, problem formulation, and the components of a research proposal. Week 2 delves into research philosophies, hypotheses, and ethics, offering a solid grounding in both theoretical and practical concerns.
Week 3 emphasizes research design, addressing various types and how to avoid common errors, alongside an overview of data collection methods. The final week focuses on data preparation, coding, analysis, and report preparation, equipping learners with practical skills to implement their research projects effectively.
What makes this course stand out is its clear structure, comprehensive syllabus, and focus on real-world applications. It is suitable for those new to market research or professionals seeking a refresher. I highly recommend this course to anyone interested in understanding the essentials of market research, whether for academic, business, or personal growth. Completing this course will empower you to discuss and apply fundamental market research techniques confidently.
Enroll Course: https://www.coursera.org/learn/market-research-course-1