Enroll Course: https://www.coursera.org/learn/zhenge-beida-zaixian-chuangye
The ‘真格—北大在线创业课堂’ is a groundbreaking MOOC developed jointly by ZhenFund and Peking University’s National Development Research Institute. This course offers a comprehensive guide for aspiring entrepreneurs, especially those in China, aiming to navigate the startup ecosystem effectively. Consisting of three key modules—preparation for startups, core entrepreneurial skills, and fundraising techniques—the course combines expert insights, practical advice, and real-world case studies.
What sets this course apart is its strong backing from industry leaders like Xu Xiaoping and Wang Qiang, along with contributions from successful entrepreneurs and academics. It provides valuable insights into team building, company culture, market analysis, product development, business models, and strategic marketing. Moreover, the legal and financial aspects of fundraising, including crafting effective business plans and understanding valuation, are thoroughly covered.
The course culminates in a hands-on project where participants create a complete business plan, fostering practical application of learned concepts. Upon completion, students receive a verified certification jointly issued by Coursera, ZhenFund, and Peking University, and their business plans are reviewed for potential investment.
I highly recommend this course to anyone interested in entrepreneurship within China or looking to build a solid foundation in startup principles. It is particularly suitable for early-stage entrepreneurs who want to learn from top experts and develop actionable business strategies. Whether you are just brainstorming ideas or ready to pitch investors, this course provides the essential tools and knowledge needed to succeed.
Enroll Course: https://www.coursera.org/learn/zhenge-beida-zaixian-chuangye