Enroll Course: https://www.coursera.org/learn/fundamentos-marketing-mix
If you’re looking to deepen your understanding of marketing fundamentals, the course ‘Fundamentos del marketing mix’ on Coursera is an excellent choice. This course offers a thorough introduction to the four Ps of marketing — product, price, promotion, and place — providing the strategic insights needed to analyze and manage your products or services effectively.
The course begins with a detailed exploration of product management, where you’ll learn about the components of a product, including lifecycle stages, product lines, and strategic considerations for branding. This foundational knowledge helps you understand how to develop successful product strategies.
Next, it delves into pricing strategies, giving you a comprehensive view of how to set and adjust prices based on various influencing factors. This section equips you with practical approaches for strategic pricing, essential for maximizing profitability.
The module on channels and retailing covers how to design and manage distribution channels, resolve conflicts, and understand the evolving landscape of marketing channels. This is crucial for ensuring your product reaches the right audience efficiently.
Finally, the course emphasizes the importance of integrated marketing communications. You will learn how to create and manage marketing mixes, including advertising and promotional activities, ensuring a cohesive and effective marketing strategy.
Overall, ‘Fundamentos del marketing mix’ is highly recommended for anyone starting in marketing or seeking to enhance their strategic skills. The course is well-structured, providing both theoretical knowledge and practical applications that can be directly applied to your business or career.
Enroll Course: https://www.coursera.org/learn/fundamentos-marketing-mix