Enroll Course: https://www.coursera.org/learn/proyecto-capstone-ie
The course “Implementación del Marketing Mix Proyecto Capstone” on Coursera offers a highly practical and immersive experience for students and marketing professionals looking to strengthen their strategic skills. The course focuses on applying theoretical knowledge in real-world scenarios, specifically through a detailed case study of Tesla Motors. Throughout the modules, participants analyze vital aspects of marketing management, including product and brand decisions, pricing strategies, distribution channels, and integrated marketing communications. What sets this course apart is its hands-on approach: learners are tasked with making decisions as if they were marketing directors for Tesla, culminating in a final presentation that synthesizes their strategic choices about the launch of the Tesla Model X. The course’s structure encourages critical thinking, strategic planning, and application of learned concepts in a realistic context. I highly recommend this course for marketing students, entrepreneurs, and professionals seeking to deepen their understanding of the marketing mix in a practical setting. The inclusion of peer-reviewed assignments and real-life case studies ensures an engaging and invaluable learning experience.
Enroll Course: https://www.coursera.org/learn/proyecto-capstone-ie