Enroll Course: https://www.coursera.org/learn/protect-business-innovations-trademark
The Coursera course ‘Protecting Business Innovations via Trademark’ offers an insightful exploration into the critical role of intellectual property rights (IPR) in fostering innovation and safeguarding business creations. Designed for entrepreneurs, legal professionals, and business leaders, this three-week course delves into the fundamentals of trademark law, registration processes, and strategies to defend brands from infringement.
The course begins with a foundational overview of trademarks, emphasizing their importance in differentiating products and services in competitive markets. It then expands to discuss pressing global issues such as the challenges faced by local brands against international competitors, especially in the context of e-commerce. Notably, real-world case studies like the iPhone and iPad trademark disputes in China add practical relevance.
Participants will learn about trademark infringement, legal defenses, and the strategic use of brand acquisitions to eliminate competition. The interactive format, including discussion forums and peer-graded assignments, encourages active engagement and application of knowledge.
I highly recommend this course to anyone looking to understand how to protect business innovations effectively. Whether you’re a startup founder, a brand manager, or legal professional, the skills and insights gained will be invaluable in navigating the complex landscape of trademark law and intellectual property protection.
For a detailed overview, you can watch the course introduction here: https://youtu.be/mUja4iwbrTE. Enroll today to empower your business with the knowledge to defend its innovations and build a resilient brand portfolio.
Enroll Course: https://www.coursera.org/learn/protect-business-innovations-trademark