Enroll Course: https://www.coursera.org/learn/research-methodologies
The ‘Research Methodologies’ course offered on Coursera is an exceptional resource for students and professionals looking to deepen their understanding of research techniques. Covering both qualitative and quantitative methods, the course provides a thorough exploration of sampling approaches, data collection techniques, and research design. The curriculum is well-structured, beginning with foundational concepts like qualitative research methods such as focus groups, ethnography, and case studies, before moving on to quantitative methods including experimental design and surveys. Week 2 dives into sampling strategies, highlighting probability and non-probability sampling along with considerations on sample size and non-response issues. In Week 3, learners explore the role of secondary and primary data, measurement, and internet-based research, alongside scaling techniques. The final week emphasizes data gathering methods like observation, content analysis, and ethnography, as well as narrative and phenomenological research. The course’s comprehensive syllabus makes it highly valuable for anyone aiming to master research methodologies in various fields such as market research, social sciences, or academic research. I highly recommend this course for its clarity, depth, and practical focus, making complex research concepts accessible and applicable.
Enroll Course: https://www.coursera.org/learn/research-methodologies