Enroll Course: https://www.coursera.org/learn/empresas-familiares
The ‘Empresas Familiares’ course on Coursera is an invaluable resource for anyone interested in understanding the core aspects of managing family-owned businesses, especially within the Latin American context. This course offers a thorough overview of the key components necessary to evaluate and improve a family business, including administration, finance, marketing, production, human resources, and market analysis.
What makes this course stand out is its practical approach. Through detailed case studies like Felipe Ávalos’ tailoring business, Festivity Kids’ event planning enterprise, and Las Lupitas’ community snack bar, learners gain real-world insights into the challenges and opportunities faced by family-run organizations. These case studies facilitate a deeper understanding of how to diagnose issues and implement effective solutions.
The course is well-structured, beginning with foundational definitions, followed by practical case analyses that help solidify the concepts learned. The instructors effectively bridge theory with practice, making complex topics accessible for learners at different levels.
I highly recommend this course for entrepreneurs, students, and professionals aiming to strengthen family businesses or prepare to start one. Its emphasis on diagnosis and strategic improvement makes it a practical guide for fostering long-term sustainability and growth in family enterprises.
Enroll Course: https://www.coursera.org/learn/empresas-familiares