Enroll Course: https://www.coursera.org/learn/marketing-foundations
If you’re looking to get a solid foundation in marketing principles without prior experience, Coursera’s ‘Foundations of Marketing Practice for Non-Majors’ is an excellent starting point. This course offers an applied perspective on marketing, emphasizing real-world problems and practical solutions. The curriculum covers essential topics such as marketing scope, strategic planning, market research, consumer behavior, and the STP process (segmentation, targeting, and positioning). Each module is well-structured, beginning with fundamental concepts and gradually progressing to more complex ideas. The course’s focus on hands-on activities and real-world examples ensures that learners can connect theory with practice, making it suitable for students, entrepreneurs, or professionals looking to enhance their marketing knowledge. I highly recommend this course for anyone seeking a clear, engaging, and practical introduction to marketing. Whether you aim to improve your business acumen or prepare for a career in marketing, this course is a valuable resource.
Enroll Course: https://www.coursera.org/learn/marketing-foundations