Enroll Course: https://www.coursera.org/learn/analysis-business-problem-iese
The ‘Analysis of Business Problems’ course on Coursera, offered through IESE Business School, provides a structured and practical approach to tackling complex managerial challenges. Designed as a culminating experience for learners who have studied various business tools, this course utilizes the six-step Analysis of Business Problems (ABP) methodology to guide decision-making processes. The course is exemplified through a real-world case involving GAS GAS, an off-road motorcycle manufacturer grappling with strategic decisions that could impact its long-term sustainability.
One of the course’s strengths is its multi-dimensional approach, covering marketing, financial, and organizational aspects. Each week focuses on different problem areas, allowing learners to develop a comprehensive understanding of how these elements interconnect in real-world scenarios. The marketing module helps evaluate branding and consumer impact, the finance module assesses the financial viability of strategic partnerships, and the organizational behavior module examines team dynamics and leadership.
The course is highly practical, emphasizing the application of concepts learned in previous modules to actual business problems. It encourages critical thinking and strategic analysis, equipping learners with tools to make informed decisions even in uncertain environments. The inclusion of a real case study like GAS GAS makes the learning experience engaging and relevant.
I highly recommend this course for managers, aspiring business leaders, and students who want to enhance their decision-making skills. Whether you’re facing strategic dilemmas or looking to sharpen your analytical toolkit, this course offers valuable insights and methodologies to approach complex business issues confidently.
Enroll Course: https://www.coursera.org/learn/analysis-business-problem-iese