Enroll Course: https://www.coursera.org/learn/portfolio-analysis-and-strategic-market-planning
The course titled ‘تحليل منتجات الشركة والتخطيط الاستراتيجي للسوق’ available on Coursera offers an insightful introduction to strategic market planning and product analysis. Designed as a foundational course, it is perfect for beginners and professionals aiming to strengthen their understanding of market analysis and strategic planning. The course emphasizes the importance of strategic market planning in helping companies identify their current position, explore opportunities, anticipate future challenges, and make well-informed decisions. A notable example cited is Toyota’s successful entry into the highly competitive American market with a product that did not initially succeed domestically, illustrating the power of strategic planning.
The syllabus covers essential topics such as analyzing a company’s products, understanding target market segments, evaluating market attractiveness and competitive landscape, and maximizing profits from stagnant products before discontinuation. It also highlights the significance of diversifying marketing strategies to stay competitive.
I highly recommend this course for entrepreneurs, marketing professionals, and students interested in gaining a solid grasp of market analysis fundamentals. The content is clear, practical, and applicable across various industries. Whether you’re looking to refine your marketing strategies or understand the basics of product and market analysis, this course provides valuable insights to help you succeed.
Enroll Course: https://www.coursera.org/learn/portfolio-analysis-and-strategic-market-planning