Enroll Course: https://www.coursera.org/learn/forecasting-budgeting-territories-evaluation
The Coursera course titled ‘Forecasting, Budgeting, Territories, Evaluation and Legal/Ethical Issues’ offers an in-depth exploration of essential sales management topics. This course, as part of the Sales Operations/Management Specialization, is tailored for aspiring and current sales managers seeking to enhance their strategic and operational skills.
The course begins with a detailed overview of sales forecasting and budgeting, guiding students through various approaches to estimate market potential and develop accurate sales forecasts. It introduces the nine most commonly used forecasting methods, along with their respective advantages and disadvantages, making it an invaluable resource for those involved in sales planning.
Next, the course delves into territory management, emphasizing the importance of designing effective sales territories and exploring different development approaches. The module on sales performance evaluation introduces powerful concepts like the Pareto Principle (80/20 Rule) and discusses methods to analyze sales volume and costs, aiding managers in making data-driven decisions.
The final part of the course covers legal and ethical issues, a vital area often overlooked. Students learn to distinguish between legal and ethical concerns, understand the significance of a code of ethics, and navigate legal issues faced by sales managers.
Overall, this course is highly recommended for its thorough content, practical insights, and real-world applications. Whether you’re new to sales management or seasoned and looking to sharpen your skills, this course provides foundational and advanced knowledge essential for success in any sales-driven organization.
Enroll Course: https://www.coursera.org/learn/forecasting-budgeting-territories-evaluation