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Are you an aspiring eCommerce entrepreneur or a digital marketing novice eager to hone your skills? The Coursera course ‘Online Marketing für eCommerce’ is an excellent starting point for anyone looking to understand the fundamentals of online marketing within the context of eCommerce. This course offers a detailed overview of all major online marketing channels, including SEA, SEO, social media, influencer marketing, email, affiliate marketing, and display marketing. Each channel is thoroughly explained, assessed for its advantages and disadvantages, and its role in boosting your online store.

One of the standout features of this course is its practical, hands-on approach to campaign management, focusing on the Cost-of-Sale methodology to optimize marketing efforts and maximize ROI. Whether you’re interested in learning how to leverage AI tools like ChatGPT and Midjourney for content creation or seeking beginner-friendly tips for social media marketing, this course covers it all. The content is designed to be accessible, with clear explanations of key terms via a glossary and engaging quizzes to test your understanding.

I highly recommend this course for its comprehensive coverage, practical insights, and user-friendly format. It’s particularly useful for those new to digital marketing or eCommerce, providing the foundational knowledge needed to develop a successful online marketing strategy. Enrolling in this course will equip you with the skills to analyze, plan, and execute multi-channel marketing campaigns effectively, setting you on a path toward eCommerce success.

Enroll Course: https://www.udemy.com/course/onlinemarketing-fuer-ecommerce/