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If you’re interested in venturing into the world of digital advertising but feel overwhelmed by the technicalities and platform-specific guides, the ‘Digital Marketing: Digital Advertising Fundamentals’ course on Udemy is an excellent starting point. This introductory course is designed for beginners who want to understand the core concepts, objectives, and strategies behind digital advertising campaigns. Led by instructor Roger Pike, the course covers essential topics such as setting objectives and KPIs, understanding customer journeys, exploring various ad formats and types, and learning how to analyze and optimize campaigns for better results. Although it doesn’t provide step-by-step instructions for specific platforms like Google Ads or Facebook Ads, it offers a solid foundation that prepares you to dive deeper into platform-specific courses later on. The structure is straightforward and beginner-friendly, making complex ideas accessible. Whether you’re a marketing novice or someone looking to expand your knowledge, this course will give you the necessary fundamentals to start your journey in digital advertising. I highly recommend this course for its clarity, comprehensive coverage of key concepts, and its focus on strategic thinking over technical execution. Once you’re comfortable with these principles, you’ll find it much easier to learn and implement campaigns on various online advertising platforms.
Enroll Course: https://www.udemy.com/course/digital-marketing-digital-advertising-fundamentals/