Enroll Course: https://www.coursera.org/learn/questionnaire-design
If you’re interested in mastering the art of designing effective questionnaires for social surveys, the Coursera course ‘Questionnaire Design for Social Surveys’ is an excellent choice. This course provides a thorough overview of the fundamental elements involved in creating, evaluating, and refining questionnaires to gather reliable data. The syllabus is well-structured, starting with an introduction to standardized and conversational interviewing techniques, and progressing through response processes, question types, and practical evaluation methods.
One of the key strengths of this course is its detailed coverage of response processes, including comprehension, retrieval, judgment, and response—crucial aspects that affect data quality. It also offers practical guidance on asking factual and attitude questions, addressing sensitive topics, and managing mode-specific questionnaire characteristics.
The course doesn’t stop at theory; it emphasizes hands-on techniques such as using expert reviews, cognitive interviews, behavior coding, and quantitative testing to ensure questionnaire validity. The final units guide learners on assembling a questionnaire from start to finish, including layout considerations and mode adaptations.
Whether you’re a researcher, student, or professional involved in survey research, this course provides valuable insights and tools to improve your questionnaire design skills. I highly recommend it for anyone looking to enhance the reliability and validity of their survey data.
Overall, this course is an investment in developing practical skills that can significantly impact the quality of your social research projects.
Enroll Course: https://www.coursera.org/learn/questionnaire-design