Enroll Course: https://www.coursera.org/learn/uma-perspectiva-pratica-da-transformacao-digital
In the rapidly evolving digital landscape, staying ahead requires not just technological adoption but a strategic overhaul of business models and organizational culture. The Coursera course ‘Uma Perspectiva Prática da Transformação Digital’ offers a deep dive into the practical aspects of digital transformation, making it an invaluable resource for professionals aiming to implement effective digital strategies.
The course is structured into four insightful modules. The first module sets the stage by contextualizing digital transformation within the realms of business, technology, and consumer behavior. It emphasizes viewing companies as living organisms that need sustainable and inclusive digital strategies.
Moving into organizational culture, the second module highlights the influence of culture on innovation. It explores different cultural types, leadership attributes, and environmental factors that foster creativity and innovation within companies.
The third module is particularly compelling as it focuses on leveraging emerging technologies and data to enhance customer experience. It discusses multi and omnichannel strategies and the foundational pillars of digital customer experience, providing practical insights for creating value.
The final module offers a pragmatic approach to evaluating and improving business processes through innovation and open innovation practices. It covers intra-entrepreneurship and startup partnerships, equipping learners with tools to drive continuous growth and adaptation.
Overall, this course is highly recommended for managers, entrepreneurs, and technology professionals who seek a hands-on understanding of how to craft and execute a successful digital transformation strategy. Its practical orientation, combined with its comprehensive content, makes it a must-try for those committed to leading digital change in their organizations.
Enroll Course: https://www.coursera.org/learn/uma-perspectiva-pratica-da-transformacao-digital