Enroll Course: https://www.coursera.org/learn/consolidando-empresas
Starting a business is an exciting venture, but navigating the legal and financial landscape can be daunting. Fortunately, Coursera’s “Consolidando empresas: Estrutura jurídica e financeira” course offers a clear and expert-led path to formalizing your company and setting it up for success.
This course brings together professionals from law, accounting, and investment to demystify the process of making your business official. From obtaining your CNPJ (Brazil’s national registry for legal entities) to understanding the nuances of different company structures like SA, LTDA, and EIRELI, the course covers essential foundational knowledge.
The syllabus is thoughtfully structured, beginning with “Primeiros Passos” (First Steps). Here, you’ll get an introduction to opening a startup, including crucial aspects like company contracts, hiring practices, and shareholder agreements. The participation of experts like Pedro Ramos from Baptista Luz Advogados and Rodrigo Borges, founder of Verticore, adds significant practical value.
Week two, “Proteção intelectual e Modelo de Negócios” (Intellectual Property and Business Model), delves into protecting your innovations. You’ll learn about intellectual property rights, including industrial property, copyrights, and trade secrets. Crucially, the course also guides you through defining your business model, revenue streams, and pricing strategies, with insights from Artur Vilas Boas, Coordinator of USP’s Entrepreneurship Hub.
“Gestão financeira” (Financial Management) in the third week tackles the complexities of taxation. You’ll explore different tax types, tax regimes, and their impact on your business, with specific case studies in the technology sector and for M&A operations. The module also covers financial planning and cash flow management, featuring contributions from Fernanda Ferreira, a lawyer at Baptista Luz Advogados.
Finally, “Valuation e Investimentos” (Valuation and Investments) equips you with the knowledge to seek and secure funding. This section covers investment stages for startups, when and why to seek investment, how to find your first investor, and the critical process of startup valuation and common investor contracts. The insights from Marco Poli, an angel investor and mentor, are invaluable here.
Overall, “Consolidando empresas: Estrutura jurídica e financeira” is a highly recommended course for any aspiring entrepreneur or startup founder in Brazil. It provides a robust understanding of the legal and financial frameworks necessary to build a solid and compliant business. The expert faculty and practical approach make complex topics accessible and actionable.
Enroll Course: https://www.coursera.org/learn/consolidando-empresas