Enroll Course: https://www.coursera.org/learn/brand-new-brand
If you’re an aspiring graphic designer or simply passionate about branding, you’ll want to check out the ‘Brand New Brand’ course offered on Coursera. This course is more than just a learning opportunity; it is a creative journey where you can develop a comprehensive brand identity from scratch. As the last segment of the Graphic Design Specialization, it masterfully integrates everything you’ve learned, allowing you to produce a Brand Development Guide for a fictional company you devise.
Course Overview
This course offers an extensive overview of the brand development process, from ideation to presentation. Throughout the course, you will create everything from the initial concepts to the final presentation of your brand identity. Whether you are crafting a logo, selecting a color palette, or applying your design to various mediums, this course equips you with the skills to make your brand come to life.
Syllabus Breakdown
- Ideation: Invent Your Client – Kick off by inventing your company. Define its history, mission, and philosophy, all while brainstorming potential names.
- Visualization: Make Your Fake – Develop a mood board that visually represents your company’s ethos and aesthetic direction.
- Logotype: Brand Your Brand – Create a distinctive logotype, focusing on typography and branding nuances.
- Palette: Expand Your Brand – Design a complete suite of brand elements, including color palettes and secondary typefaces, that resonates with your target audience.
- Application: Apply Your Brand – Apply your brand elements to various design pieces, showcasing how your identity translates into the real world.
- Publication: Display Your Brand – Refine your work and prepare for final submission, incorporating feedback from peers to elevate your design.
Why You Should Enroll
This course is perfect for anyone wanting to deepen their understanding of branding and visual identity in graphic design. The hands-on project encourages creativity while developing practical skills you can use in the professional world. Additionally, given that you are crafting a brand from nothing, you’ll gain insights into various aspects of branding and design thinking.
Whether you’re launching a freelance career or looking to enhance your portfolio, completing ‘Brand New Brand’ on Coursera will not only provide you with essential skills but also give you a captivating project to showcase to potential employers.
Final Thoughts
Overall, ‘Brand New Brand’ is an engaging and informative course that effectively combines theory with practice. With each module focusing on a critical aspect of branding, you will leave the course with a strong understanding and a tangible project that exemplifies your capabilities as a designer.
Don’t wait any longer! Dive into branding and transform your ideas into a comprehensive identity that reflects your creative vision.
Enroll Course: https://www.coursera.org/learn/brand-new-brand