Enroll Course: https://www.coursera.org/learn/from-likes-to-leads-ua
The course “Від уподобань до потенційних клієнтів: взаємодія з клієнтами онлайн” is the third of seven in the Google Digital Marketing & E-commerce Certificate program on Coursera. This course focuses on developing effective marketing strategies through social media, which has become a crucial channel for digital marketing.
In the introductory module, participants will learn about the importance of social media marketing for promoting a company or product. It delves into popular social platforms and guides learners on how to choose the best one for their campaigns.
The course then covers five fundamental principles of social media marketing: strategy, planning and publishing, monitoring and engagement, analytics and reporting, and paid social advertising. The second module teaches you how to align your social media marketing campaigns with business goals while identifying your target audience and establishing your brand identity.
The section on monitoring and engagement emphasizes the importance of tracking social media performance and fostering customer relationships. Next, learners explore the analytical aspects, understanding how to interpret data and create reports to enhance their marketing efforts.
Lastly, the course concludes with insights into paid advertising on social media platforms, explaining its benefits and guiding participants on effective ad strategies. You’ll learn about various ad formats, types of content, and ways to measure campaign impact.
Overall, this course is comprehensive and well-structured, making it ideal for anyone looking to enhance their skills in social media marketing. Whether you’re a beginner or someone looking to refine your existing knowledge, you’ll find valuable insights and practical skills that can be applied immediately in your marketing efforts.
I highly recommend this course to marketers, business owners, or anyone interested in understanding the dynamics of customer interaction online. It’s an opportunity to upskill in a high-demand area, tapping into the vast potential of social media as a marketing tool.
Enroll Course: https://www.coursera.org/learn/from-likes-to-leads-ua