Enroll Course: https://www.coursera.org/learn/businessintelligence
In today’s fast-paced and highly competitive business environment, understanding your industry and your company’s position is essential for success. The Coursera course titled ‘Business Intelligence and Competitive Analysis’ offers a comprehensive pathway to mastering these crucial skills. This course is particularly relevant for business managers, analysts, and students interested in strategic management and competitive intelligence.
The course kicks off with an engaging case study of American Airlines, highlighting the real-world application of business intelligence tools to analyze a company’s challenges and formulate strategic solutions. The curriculum covers four core areas: industry analysis, competitive positioning, enterprise diagnosis, and strategic leverage points.
What sets this course apart is its practical approach—students will learn how to evaluate market potential, assess competition intensity, position a company within an industry, and conduct thorough firm-level diagnostics. The final weeks focus on identifying key performance drivers and uncovering underlying issues through benchmarking and detailed breakdown analysis.
I highly recommend this course for anyone looking to enhance their strategic analysis skills and gain a competitive edge in the business world. Whether you are a professional striving to improve your company’s performance or a student preparing for a future in business, this course offers valuable insights and tangible tools to analyze and influence business outcomes effectively.
Enroll Course: https://www.coursera.org/learn/businessintelligence