Enroll Course: https://www.coursera.org/learn/consumption-marketing-culture
In an age where consumption is omnipresent, understanding the cultural and societal impacts of marketing is more crucial than ever. Coursera’s course ‘Consumption, Marketing and Culture’ offers an insightful exploration into what it truly means to be a consumer in a modern society. Unlike traditional marketing courses focusing solely on strategies and tactics, this MOOC emphasizes the effects of marketing activities on our identities, behaviors, and societal structures.
The course is thoughtfully structured into three engaging weeks. The first week examines markets, ideology, and gender, providing a critical look at how these elements shape consumer roles and perceptions. Week two takes us into the realm of digital consumer culture, exploring contemporary phenomena like algorithmic culture, surveillance capitalism, and communicative capitalism—topics that are highly relevant in today’s digitally driven world. The final week discusses consumers and the environment, addressing pressing issues such as sustainability, green consumerism, and degrowth.
What sets this course apart is its analytical approach, encouraging learners to think critically about marketing’s role beyond just selling products. It prepares students to understand the deeper implications of consumer behaviors and marketing strategies on societal values and environmental sustainability.
I highly recommend this course for students, marketers, sociologists, and anyone interested in understanding the complex relationship between marketing practices and culture. Whether you’re looking to deepen your knowledge or gain a new perspective, ‘Consumption, Marketing and Culture’ provides valuable insights that can inspire more responsible and conscious consumerism.
Enroll Course: https://www.coursera.org/learn/consumption-marketing-culture