Enroll Course: https://www.coursera.org/learn/diseno-experiencia-servicios
In today’s competitive marketplace, delivering exceptional customer service is more vital than ever. The Coursera course ‘Diseño de Experiencia en Servicios’ offers invaluable insights into designing and managing memorable service experiences by placing the customer at the core of your strategy. This course dives deep into understanding user needs through research techniques, comprehending the psychological and contextual factors influencing customer perceptions, and applying practical tools to craft services that foster long-term relationships.
The course structure is thoughtfully designed, beginning with an overview of the nature of services and the concept of ‘Servitización,’ which highlights the shift towards service-oriented business models. It then moves into elements necessary for designing effective experiences, such as managing expectations and perceptions, and understanding the physical and social context of services. The course also emphasizes the importance of cognition and relational context, providing strategies to influence customer perceptions positively.
Participants will find the course particularly beneficial if they are involved in service design, customer experience management, or business innovation. The practical modules on implementing changes and transforming service processes ensure that learners can apply the concepts directly to real-world scenarios.
I highly recommend this course for anyone looking to elevate their service offerings by creating meaningful, memorable, and customer-centric experiences that inspire loyalty and long-term engagement.
Enroll Course: https://www.coursera.org/learn/diseno-experiencia-servicios