Enroll Course: https://www.coursera.org/learn/marketing-sales-english
In today’s globalized economy, effective communication in English is essential for professionals in marketing, sales, and advertising. Coursera’s ‘Business English: Marketing and Sales’ offers a comprehensive course designed to sharpen your communication skills, making your ideas more persuasive and impactful. This course connects learners with authentic characters working in the marketing and sales sectors, providing real-world insights and practical techniques.
The syllabus covers essential topics such as brainstorming for marketing projects, creating compelling product perceptions through surveys and visuals, and designing memorable promotion strategies. One highlight is learning about Dr. Robert Cialdini’s six principles of persuasion, which can ethically increase your influence in sales and marketing contexts.
Beyond theory, the course emphasizes hands-on application—from crafting engaging pitches and sales presentations to understanding the subtleties of graphic design and perception. The final review section consolidates your knowledge, ensuring you can confidently apply these skills in your professional life.
Whether you’re looking to improve your persuasive capabilities, develop clearer communication, or learn how to use visual aids effectively, this course is a valuable investment. I highly recommend it for marketing and sales professionals aiming to elevate their English communication skills and make a greater impact in their industry.
Enroll Course: https://www.coursera.org/learn/marketing-sales-english