Enroll Course: https://www.coursera.org/learn/atraer-clientes-e-interactuar-con-ellos-as-mediante-el-marketing-digital
In today’s fast-paced digital landscape, understanding how to attract and engage customers online is crucial for any business or marketing professional. Coursera’s course, ‘Atraer clientes e interactuar con ellos/as mediante el marketing digital,’ offers an in-depth exploration of key concepts such as SEO, SEM, and online advertising, making it an excellent choice for those aiming to elevate their digital marketing expertise.
This course is the second part of the Google Career Certificate in Digital Marketing and E-commerce, providing practical skills that include optimizing websites for search engines, running effective paid campaigns, and creating engaging digital advertisements. The syllabus covers essential stages of the marketing funnel—awareness, consideration, conversion, and loyalty—helping learners understand how to move potential customers through each phase strategically.
One of the standout features is the comprehensive overview of SEO fundamentals. You will learn how search engines like Google rank websites, how to conduct keyword research, and optimize your web content for better visibility. The course also dives into advanced tactics such as structured data markup, title creation, and performance analysis tools, enabling you to improve your site’s organic search performance.
Furthermore, the course provides a robust introduction to SEM and Google Display advertising. You will learn how to craft compelling ad campaigns, the best practices for display and search ads, and how to optimize your advertising efforts for maximum return on investment.
Whether you are new to digital marketing or looking to sharpen your skills, this course offers practical, actionable insights and hands-on exercises to help you implement strategies immediately. I highly recommend it for marketing professionals, entrepreneurs, or anyone interested in building a strong online presence. Enroll today and start transforming your digital marketing approach!
Enroll Course: https://www.coursera.org/learn/atraer-clientes-e-interactuar-con-ellos-as-mediante-el-marketing-digital