Enroll Course: https://www.coursera.org/learn/assess-for-success-ua
If you’re looking to elevate your digital marketing expertise, the course “Оцінка успішності: маркетингова аналітика та вимірювання” on Coursera is an excellent choice. As the fifth part of Google’s comprehensive certification program in digital marketing and e-commerce, this course offers practical insights into marketing analytics practices and tools that are essential in today’s data-driven landscape.
The course provides a thorough overview starting from understanding marketing campaigns and setting key performance indicators (KPIs), to media planning and creating your own media strategies. You’ll gain hands-on experience with popular tools like Google Analytics and Google Ads, learning how to interpret key metrics, connect data between platforms, and export insights for deeper analysis.
A significant focus is placed on measuring campaign success through ROI and ROAS, enabling you to make data-backed decisions for optimizing marketing efforts. The course also emphasizes A/B testing methodologies and the importance of analyzing performance metrics to refine strategies.
Furthermore, you’ll develop skills in communicating your findings effectively to stakeholders. This includes analyzing and filtering data, creating compelling visualizations, dashboards, and presentations that clearly convey insights.
I highly recommend this course for digital marketing professionals, data analysts, and e-commerce specialists aiming to develop robust analytical skills. Its practical approach and real-world applications make it a valuable addition to any marketing toolkit, helping you deliver measurable results and impactful presentations.
Enroll today to transform your marketing data into actionable insights and elevate your career!
Enroll Course: https://www.coursera.org/learn/assess-for-success-ua