Enroll Course: https://www.coursera.org/learn/bigdataanalysis
Introduction to the Course
The course 大數據分析：商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions) on Coursera is specifically designed for those who are not professionals in data science but wish to gain foundational knowledge in big data applications within the business management sector. This six-week course offers a clear perspective on how data science concepts can be applied in various business domains without diving deep into complex technical details.
Course Structure
The course starts with an engaging week of discussions between academic and industry leaders, creating a stimulating environment for learners. The following weeks are taught by professors from National Taiwan University, focusing on key areas such as finance, marketing, social media, and sentiment analysis, ultimately culminating in a session led by the Chief Digital Officer of E.SUN Commercial Bank, showcasing real-world applications of big data in banking.
Detailed Weekly Breakdown
- Week 1: Introduction and Discussion on Big Data Applications
- Week 2: Data Analysis in Finance and Financial Services
- Week 3: Data Analysis in Marketing and Retail
- Week 4: Sentiment Analysis in Social Media
- Week 5: Social Media Analytics and Marketing Intelligence
- Week 6: Business Application Strategies for Big Data
Learning Outcomes and Benefits
By the end of this course, participants will establish a solid understanding of the various fields and classifications within data science, along with its practical applications in business. It prepares students for their careers and helps professionals widen their perspective on how data science can benefit their work environments.
Why You Should Enroll
If you’re interested in understanding the intersection of data science and business without overwhelming technical jargon, this course is for you. The blend of academic insight and practical applications will equip you with the knowledge to leverage big data analytics in your own work. It’s a perfect choice for marketing professionals, financial analysts, and anyone in business looking to explore data-driven decision-making strategies.
Conclusion
In a world increasingly dominated by data, this course provides invaluable insights into how big data can be harnessed to shape strategic business decisions. Enroll today to enhance your understanding and application of big data analytics in the business realm.
Enroll Course: https://www.coursera.org/learn/bigdataanalysis