Enroll Course: https://www.coursera.org/learn/taiwan-marketing-stp-crm
Are you ready to navigate the complexities of modern marketing and customer relationship management? If so, the course titled **行銷典範轉移: 變動中的消費世界 (Marketing in a Changing World)** on Coursera might be just what you need. This course is meticulously designed to help learners become familiar with core marketing concepts and the fundamental philosophies that guide effective customer engagement strategies.
### Course Overview
The course dives deep into key marketing strategies, including STP (Segmentation, Targeting, and Positioning), which are essential for understanding brand management applications and practices. In a world transformed by digital advancements, this course emphasizes the analysis of five pivotal shifts in the consumer market and how these trends impact marketing strategies and brand management in a digital era.
### Syllabus Breakdown
1. **Marketing Fundamentals and Paradigm Shift (Part 1 & 2)**
– This initial segment introduces the basic principles and concepts of marketing, followed by a discussion on market drives and the paradigm shifts that have occurred over the decades. The influence of the internet as a game-changer in the consumer marketplace is addressed here.
2. **Marketing Strategies (Part 1 & 2)**
– These modules cover segmentation, target market selection, and market positioning. They explore the significance of unique selling propositions and differentiation, along with the impact of emerging forces on marketing strategies.
3. **Brand and Brand Value (Part 1 & 2)**
– Learners will discover the critical aspects of branding and how today’s consumer landscape influences it. The course discusses how to conduct branding, brand elements, the meaning that brands convey, and methodologies for measuring brand value.
4. **Customer Relationship Management (Part 1 & 2)**
– The final lectures focus on the intricacies of customer relationship management and how a changing world complicates these dynamics. Topics include customer retention and acquisition, improving customer satisfaction, and challenges faced in database marketing.
### Who Should Take This Course?
This course is ideal for marketing enthusiasts, business students, and professionals looking to upgrade their knowledge in marketing practices suited for a rapidly changing environment. Whether you’re pursuing a career in digital marketing or aiming to enhance your business’s customer engagement strategies, this course will provide valuable insights.
### Conclusion
Overall, the **Marketing in a Changing World** course on Coursera offers a robust framework for understanding contemporary marketing dynamics. With practical applications and deep insights into customer behavior, it equips students with the skills they need to thrive in today’s competitive marketplace. If you’re looking to transform your marketing approach or brush up on your skills, I highly recommend enrolling in this course today!
### Recommended Course
**行銷典範轉移: 變動中的消費世界 (Marketing in a Changing World)**
Available on Coursera. Don’t miss the chance to elevate your understanding of marketing strategies in an evolving consumer world.
Enroll Course: https://www.coursera.org/learn/taiwan-marketing-stp-crm