Enroll Course: https://www.coursera.org/learn/patrocinio-deportivo
Overview
If you’ve ever been curious about sports sponsorship, or you want to dive deeper into the intricacies involved in this thrilling field, then the course "Patrocinio Deportivo" offered by Universitat Autònoma de Barcelona and Johan Cruyff Institute is your gateway to understanding how sponsorship works in sports.
Course Highlights
This introductory course takes you on a journey through the various aspects of sports sponsorship. It’s designed for individuals who want to connect with like-minded sport lovers and students globally. Here’s a breakdown of what you can expect:
- Module 0: Before You Start – You’ll get an introduction to the course’s structure and information about participating in a competition by Johan Cruyff Institute, which could land you a scholarship for a postgraduate degree in sports sponsorship.
- Module 1: Basic Principles of Sports Sponsorship – Dive into some foundational concepts of sponsorship and examine the role of the Cruyff Foundation through its relevant case study.
- Module 2: The Actors of Sports Sponsorship – Understand the relationship between brands and events (sponsors and sponsees), with an emphasis on real-life examples.
- Module 3 & 4: Activation of Sports Sponsorship – These modules teach you the different types of activations including brand, business, internal, and external activations. This section also comprises engaging discussions and forums to share examples with peers.
- Module 5: Share Your Activation Proposal – Finally, it’s time to create and present your unique sports sponsorship activation proposal for a Cruyff Court project, which will be peer-reviewed, allowing for valuable feedback and learning.
My Thoughts
The course is structured to provide both theoretical foundations and practical implications of sports sponsorship. Each module builds on the last, making it easy to follow along and develop your understanding of the field. What sets this course apart is its interactive nature—engaging with fellow international students creates a rich learning environment.
By the end of the course, you will have not only gained essential knowledge but also had the opportunity to apply what you’ve learned through a real-world scenario, enhancing your portfolio and readiness for a career in sports sponsorship.
Recommendation
I wholeheartedly recommend this course to anyone looking to understand the dynamics of sports sponsorship. It’s perfect for students, professionals, or sports enthusiasts eager to broaden their knowledge and possibly enter this multifaceted industry. The promise of a rewarding experience backed by first-class academia makes "Patrocinio Deportivo" a must-take course!
Enroll Course: https://www.coursera.org/learn/patrocinio-deportivo