Enroll Course: https://www.coursera.org/learn/foundations-of-digital-marketing-and-e-commerce-ua

Introduction to Digital Marketing and E-Commerce

The course titled Основи цифрового маркетингу та електронної комерції is the first installment in Google’s certification program for digital marketing and e-commerce. Aimed at beginners, this course provides an excellent foundation for those looking to kickstart a career in the ever-evolving landscape of digital marketing.

What You Will Learn

As you embark on this course, you will delve into several key areas:

• Week 1 – Introduction: You will familiarize yourself with the course structure and what the certification entails. The introduction also covers the platform, types of content offered, and the networking opportunities with fellow students.
• Customer Interaction Cycle & Marketing Funnel: Understanding various roles in digital marketing will be imperative. This section explains the customer interaction cycle and marketing funnel, which are crucial for comprehending how marketing specialists operate.
• Digital Marketing Strategy: You’ll explore the link between digital marketing and branding, including the elements needed for building a successful strategy. This module covers setting goals, choosing channels, and planning content.
• Measuring Performance: Key performance indicators (KPIs) are vital in assessing the effectiveness of marketing efforts. You will gain insights into how marketers use data to optimize campaigns and demonstrate successes.

Course Highlights

This course is crafted not only to impart knowledge but also to equip students with practical skills for entry-level positions. The interactive format allows for engagement through quizzes, forums, and hands-on assignments.

Recommendation

If you’re interested in digital marketing and e-commerce, I highly recommend enrolling in this course. It serves as an excellent springboard into the industry, providing essential insights and skills. The resources shared are invaluable, especially if you are eager to pursue a career in digital marketing.

Final Thoughts

As the first step in a seven-course journey, this digital marketing course will prepare you for the subsequent, more advanced modules. If you’re ready to dive into the world of digital marketing and e-commerce, this course from Google on Coursera is the perfect launchpad.

Enroll Course: https://www.coursera.org/learn/foundations-of-digital-marketing-and-e-commerce-ua