Enroll Course: https://www.coursera.org/learn/from-likes-to-leads-ua
If you’re looking to sharpen your skills in digital marketing, particularly through social media, then the Coursera course “Від уподобань до потенційних клієнтів: взаємодія з клієнтами онлайн” is an excellent choice. As the third course in the Google Digital Marketing and E-Commerce certification program, it offers a comprehensive overview of how to develop effective marketing strategies via social media platforms. The course covers everything from understanding the importance of social media marketing to practical aspects like planning, content publication, monitoring, analytics, and paid advertising.
What sets this course apart is its structured approach to teaching key principles such as strategy formulation, audience engagement, and data analysis. You will learn to identify the most suitable platforms for your campaigns, create a consistent brand identity, and effectively utilize paid advertising formats tailored to each social network. Moreover, the course emphasizes the importance of monitoring your campaigns, building relationships with your audience, and using analytics to inform future strategies.
The course is well-organized, with clear modules that guide you through each stage of social media marketing. Whether you are a beginner or looking to deepen your existing knowledge, the practical insights and tools provided will be invaluable for enhancing your digital marketing skills. I highly recommend this course for marketing professionals, small business owners, or anyone interested in leveraging social media for business growth.
Enroll Course: https://www.coursera.org/learn/from-likes-to-leads-ua