Enroll Course: https://www.coursera.org/learn/innovacion
In today’s rapidly evolving global landscape, the ability to develop innovative products tailored for emerging markets is a critical skill. Coursera’s “Desarrollo rápido de productos innovadores para mercados emergentes” (Rapid Development of Innovative Products for Emerging Markets) course offers a comprehensive framework to achieve just that. This course is structured around a three-phase process designed to guide learners from initial ideation to tangible product concepts.
The first phase, ‘Imagination (Divergence),’ is all about fostering creative and critical thinking. It delves into megatrends across social, technological, and consumer spheres, encouraging participants to identify unmet or underserved needs. A key tool introduced here is “Un día en la vida de…” (A Day in the Life of…), a powerful ethnographic technique that helps in understanding user behaviors, pain points, and opportunities for improvement or radical innovation. This phase emphasizes exploring diverse opinions and leveraging technological advancements to envision new solutions.
Phase two, ‘Structuring,’ focuses on refining ideas and selecting a product for innovation. It introduces two crucial methodologies: ‘Jobs-To-Be-Done’ (JTBD), which shifts the focus from product features to the underlying needs users are trying to fulfill, and ‘Outcome Expectations’ (OE), which builds upon JTBD to create solutions that deliver greater value and satisfaction. This phase also incorporates the ‘Needs and Satisfiers Matrix’ and further ethnographic studies to promote empathetic design and a deep understanding of the target market.
The final phase, ‘Convergence,’ brings everything together. Here, learners utilize the ‘Morphological Matrix’ to define specific product functions and integrate the most suitable technological solutions. The course culminates with the creation of ‘Storyboards’ and ‘Prototypes,’ allowing participants to visualize their innovative product concepts effectively and present them in a compelling manner. The final delivery involves showcasing these prototypes and participating in a peer-review process.
Overall, this course provides a practical, step-by-step approach to innovation. The blend of theoretical concepts with hands-on tools like “Un día en la vida de…”, JTBD, and prototyping makes it highly effective. It’s particularly valuable for entrepreneurs, product managers, and anyone interested in creating impactful solutions for diverse global markets. Highly recommended for its structured approach and actionable insights.
Enroll Course: https://www.coursera.org/learn/innovacion