Enroll Course: https://www.coursera.org/learn/customer-centricity-with-jagdish-sheth-course-4
In today’s rapidly evolving marketplace, understanding and managing customer expectations is more critical than ever. The Coursera course, ‘Managing Customer Expectations’ led by the esteemed Professor Jagdish Sheth, offers invaluable insights into how businesses can navigate the complexities of diverse customer needs. Professor Sheth, a 2020 Padma Bhushan Award recipient, emphasizes that shaping customer expectations can be as crucial as exceeding them. The course covers strategic approaches to manage diverging expectations, highlighting the importance of customer selectivity and even ‘firing’ unruly customers when necessary. Additionally, it draws compelling parallels between human resource practices and customer management, exploring how employee strategies can inform customer retention tactics. If you’re looking to refine your customer relationship strategies and align them with modern business challenges, this course is an excellent investment. I highly recommend it for marketing professionals, business owners, and anyone keen on enhancing customer satisfaction and loyalty.
Enroll Course: https://www.coursera.org/learn/customer-centricity-with-jagdish-sheth-course-4