Enroll Course: https://www.coursera.org/learn/attract-and-engage-customers-ua
If you’re looking to boost your online marketing skills, the course ‘Залучення клієнтів за допомогою цифрового маркетингу’ on Coursera is an excellent choice. This course is the second in a series designed to help you earn the Google Digital Marketing and E-commerce Certificate. It offers comprehensive insights into attracting customers through digital channels using SEO, SEM, and media advertising techniques. The course delves into the marketing funnel stages—awareness, consideration, conversions, and loyalty—equipping you with strategies to engage potential clients at each step.
You will learn how to craft detailed customer personas, understand their goals and pain points, and identify their preferred online platforms. The SEO section covers foundational concepts, including how Google search works, keyword research, and website optimization tactics like content, images, and links. Additionally, you’ll learn how to implement structured data and titles to improve search engine rankings and user experience.
The SEM and media advertising modules teach you how to create effective search ads and display ads, enabling you to reach your target audience more efficiently. Practical tools and strategies are provided to help you analyze your campaign performance, refine your approach, and maximize ROI.
This course is highly recommended for marketers, entrepreneurs, and anyone interested in mastering digital customer acquisition. Its practical approach and detailed content make it a valuable resource for boosting your online presence and driving business growth.
Enroll today on Coursera and take a significant step toward becoming a digital marketing expert!
Enroll Course: https://www.coursera.org/learn/attract-and-engage-customers-ua