Enroll Course: https://www.udemy.com/course/social-recruiting-campus-nachhaltige-personalbeschaffung/
In today’s competitive job market, finding the right talent can feel like searching for a needle in a haystack. Many businesses struggle with filling open positions, often relying on outdated and ineffective recruitment methods. If you’re looking to revolutionize your hiring process and attract qualified candidates consistently, then look no further than Udemy’s “Social Recruiting Campus: Nachhaltige Personalbeschaffung.” This comprehensive course, taught by Michael, CEO of Pernthaner Consulting, offers a step-by-step guide to mastering social media recruiting.
The course is meticulously structured, starting with a foundational understanding of social media recruiting and its growing importance in employee acquisition. You’ll delve deep into the Facebook Business Manager, learning to set up profiles, business pages, ad accounts, and manage payments – essential skills for navigating the advertising landscape across Facebook, Instagram, and preparing for platforms like LinkedIn and TikTok.
A key strength of this course lies in its practical approach to defining clear recruiting objectives. You’ll learn to balance organic versus paid reach, understand employer and employee expectations, and utilize tools like the anamnesis form to ensure the perfect candidate fit. The curriculum also emphasizes adherence to Meta’s advertising policies and effective communication with Meta customer support, crucial for running compliant campaigns.
Getting hands-on, the course guides you through preparing for job campaigns, including structuring ads, creating engaging visual content with Canva (from selfie videos to animated graphics), and crafting compelling ad copy. You’ll discover how to effectively duplicate campaigns, implement retargeting strategies, and build efficient campaign structures across multiple levels.
Furthermore, the “Social Recruiting Campus” equips you with the knowledge to create professional landing pages and funnels using tools like “perspective,” optimizing them for mobile, and setting up essential elements like cookie banners and A/B tests. Performance analysis is a critical component, with detailed instruction on interpreting key performance indicators (KPIs) in Ads Manager, utilizing demographic breakdowns, and tracking sheets for continuous improvement.
Technical aspects like configuring custom domains, setting up SSL certificates, and verifying domains in your funnel builder and Business Manager are covered to enhance campaign professionalism. The course also provides in-depth training on implementing the Meta Pixel and Conversion API (CAPI) for accurate campaign tracking and measurement.
Beyond Meta platforms, the course offers an excursion into LinkedIn and TikTok, highlighting the advantages of social media over traditional job portals and keeping you updated on emerging trends. Optional modules on automation with tools like Zapier and the integration of AI in recruiting, including using ChatGPT, Gemini, Magic Media, and Microsoft Designer for ad copy and visuals, showcase the course’s commitment to cutting-edge strategies.
Finally, the course addresses the practicalities of managing applications, emphasizing direct candidate contact over traditional resumes, and provides guidance on when to hire an agency versus implementing strategies in-house. An extra section even extends social recruiting principles to broader social media marketing for customer acquisition.
With over 10 hours of content, downloadable materials, practical examples that have proven to generate hires, and ongoing support from an industry expert, this course is an invaluable investment. Udemy’s 30-day money-back guarantee ensures you can explore this transformative learning experience risk-free. If you’re serious about filling your open positions and driving business growth, “Social Recruiting Campus” is the definitive guide you need.
Enroll Course: https://www.udemy.com/course/social-recruiting-campus-nachhaltige-personalbeschaffung/