Enroll Course: https://www.coursera.org/learn/how-to-sell-fundamental-selling-techniques
In the competitive world of sales, mastering fundamental techniques is not just an advantage – it’s a necessity. Many aspiring sales professionals, and even seasoned ones, often stumble at critical junctures, like the crucial step of asking for the sale, a point where a staggering 70% of sales professionals reportedly falter. This is precisely where Coursera’s “How to Sell: An Overview of Fundamental Selling Techniques” shines.
This concise yet comprehensive course, led by the experienced Jean Barnard, is designed to equip you with the essential skills to navigate the entire sales process. From the initial stages of lead generation, utilizing diverse channels like social media, telephone, and email, to the final, often-missed step of closing the deal, this course leaves no stone unturned.
The syllabus is thoughtfully structured to build a strong foundation. Lesson 1, “Own Your Success: The Sales Process,” dives into understanding the buyer’s journey and explores effective lead-generation strategies. Crucially, it also prepares you to handle common objections, a vital skill for any salesperson.
Lesson 2, “Active Listening, Strategic Questioning, and Effective Solution Presentation,” emphasizes the human element of sales. It teaches you the art of building rapport, truly understanding customer needs through active listening and strategic questioning, and how to guide conversations to present your solutions in the most favorable light.
Finally, Lesson 3, “Offering Your Solution and Asking for the Order,” directly tackles the most common sales hurdle. You’ll learn how to present your product or service persuasively, tailoring your offering to customer needs, and importantly, how to confidently ask for the business.
“How to Sell” is an excellent starting point for anyone looking to build or refine their sales career. It’s practical, actionable, and addresses the core competencies needed to succeed. If you’re an aspiring sales professional or simply want to improve your closing rates, this course is a highly recommended investment in your professional development.
Enroll Course: https://www.coursera.org/learn/how-to-sell-fundamental-selling-techniques