Enroll Course: https://www.coursera.org/learn/redes-sociales-proyecto
The “Marketing en Redes Sociales Proyecto Final” course on Coursera is a capstone project designed to solidify your understanding of social media marketing principles, with a specific focus on B2B strategies. This course isn’t about learning new concepts; rather, it’s about applying everything you’ve learned in the preceding specialization. You’ll step into the shoes of a digital strategy agency tasked with creating a comprehensive social media marketing plan for one of two distinct clients: a multinational corporation (Panduit) or a local business (Alas).
The course structure is thoughtfully laid out, guiding you through each critical stage of strategy development. It begins with a clear project overview and introduces you to your “clients” and their current situations. This is followed by a crucial module on defining SMART objectives, ensuring they are aligned with business goals and prioritizing them with key performance indicators (KPIs). The core of the project lies in developing a robust strategy using the PRACE model, which helps in mapping actions to audience lifecycle stages. You’ll then dive into tactical execution, segmenting target audiences, defining content for different life cycles and platforms, and creating detailed “Personas.” The PRACE model is revisited here to ensure tactical alignment with strategic phases and KPIs.
Further modules focus on actionable steps, including communication strategies, resource allocation, editorial calendars, platform selection, and content frequency, all justified by audience insights and persona development. The course also emphasizes the importance of active listening on social media and how to leverage that data. Finally, you’ll learn how to measure success by recommending tools and metrics for monitoring KPIs, optimizing operations, and learning from results. The concluding module offers encouragement, acknowledging the challenges faced and drawing parallels to real-world client scenarios where clear objectives may not always be present. This project truly prepares you for practical application in the field.
I highly recommend this course for anyone who has completed the prerequisite courses in the specialization and is ready to put their knowledge into practice. The project-based approach is incredibly effective for solidifying learning and building a tangible output for your portfolio. The support from experts and fellow students adds a valuable collaborative dimension. If you’re looking to transition from theoretical knowledge to practical B2B social media strategy implementation, this is the course for you.
Enroll Course: https://www.coursera.org/learn/redes-sociales-proyecto