Enroll Course: https://www.coursera.org/learn/gestion-marca-producto
In today’s competitive market, understanding how to effectively manage and develop brands and products is crucial for sustained business success. The Coursera course ‘Gestión de marca y producto’ offers an in-depth exploration of strategic concepts essential for any aspiring marketing professional or business owner. This course covers a wide spectrum of topics, including the product lifecycle, demand estimation, product and brand development, competitive analysis, brand essence, and identity.
One of the standout features of this course is its practical approach to launching new products and managing their lifecycle, which is vital for staying relevant in fast-changing markets. Participants will learn how to develop compelling brand strategies that resonate with stakeholders and positively impact financial outcomes. The course also delves into brand communication, including brand architecture and naming conventions, which are fundamental for building recognizable and consistent brand identities.
Additionally, the curriculum emphasizes the importance of creating and managing a diverse portfolio of brands and translating brand value into engaging customer experiences. The final modules focus on internal brand integration, ensuring that employees and resources align with the brand promise.
Whether you’re a marketing student, a startup founder, or an established brand manager, this course offers valuable insights and practical tools to elevate your brand and product strategies. I highly recommend it for anyone looking to deepen their understanding of brand management and take their business to new heights.
Enroll Course: https://www.coursera.org/learn/gestion-marca-producto