Enroll Course: https://www.coursera.org/learn/gestao-de-marca-crise-imagem
In today’s fast-paced and interconnected world, the concept of ‘brand’ has become one of the most valuable assets in the marketplace. However, with the empowerment of society, brands have also become more vulnerable and exposed to crises. Understanding how to manage a brand crisis can be the difference between a business’s survival and its demise. This is where the Coursera course ‘Gestão de Marca & Crise de Imagem’ comes into play.
### Course Overview
The course is designed to equip students with the necessary skills to understand and relate to key concepts of branding, marketing information systems, and crisis management. By the end of the course, participants will be able to judge processes and develop strategies to handle brand crises effectively.
### Syllabus Breakdown
The course is structured into six comprehensive modules:
1. **Contemporary Brand – A Fragile Power**: This module delves into the concept of branding, its evolution, and the increasing power and fragility of brands in the modern marketplace.
2. **Fundamentals of Crisis Management**: Here, students learn about the concept of brand image crises, the main causes of such crises, and the importance of being sensitized to the different triggers of brand image crises.
3. **The Three Phases of Brand Crisis Management**: This module introduces the three phases of crisis management, enabling students to design a basic plan for prevention, management, and recovery, while also understanding how to structure a crisis committee.
4. **Fundamentals of Communication and Crisis Communication**: Students will explore integrated brand communication concepts and the significance of preparing spokespersons for effective communication during crises.
5. **Using Marketing Information Systems in Crisis Management**: This module focuses on the critical role of marketing information systems in crisis management, teaching students to recognize and utilize information from various sources during crisis prevention, management, and recovery.
6. **Learnings and Checklist**: The final module summarizes all the learnings from the course and provides a checklist for decision-making in crisis situations.
### Why You Should Enroll
This course is a must for anyone looking to deepen their understanding of brand management and crisis communication. The insights gained from this course are invaluable for marketing professionals, business owners, and anyone interested in the dynamics of brand reputation. The structured approach, combined with real-world examples, ensures that learners can apply their knowledge effectively.
### Conclusion
In conclusion, ‘Gestão de Marca & Crise de Imagem’ is an excellent course that provides essential tools and knowledge for managing brand crises in today’s volatile market. Whether you’re a seasoned professional or just starting in the field, this course will enhance your skills and prepare you for the challenges of brand management. I highly recommend it to anyone serious about building and maintaining a strong brand in the face of adversity.
Enroll Course: https://www.coursera.org/learn/gestao-de-marca-crise-imagem