Enroll Course: https://www.coursera.org/learn/gestao-de-marca-crise-imagem
In today’s competitive market, a brand is more than just a logo — it’s a vital asset that can determine a company’s success or failure. The Coursera course, ‘Gestão de Marca & Crise de Imagem’, offers an insightful and practical approach to understanding how contemporary brands operate in an era of heightened societal empowerment and scrutiny. This course is highly recommended for marketing professionals, brand managers, entrepreneurs, or anyone interested in safeguarding and strengthening their company’s brand image.
The course is structured into six comprehensive modules, beginning with an overview of the contemporary brand, recognizing its evolving power and vulnerabilities. It then dives into the fundamentals of crisis management, helping students identify causes of brand crises and develop strategies for prevention, control, and recovery.
One of the standout features of this course is its focus on the three phases of crisis management—prevention, management, and recovery—equipping learners with practical skills to handle real-world situations through strategic planning and team organization.
The program also emphasizes the importance of communication, especially in crisis scenarios, highlighting the role of prepared spokespersons and integrated communication strategies. Additionally, it covers how to utilize marketing information systems effectively, enabling learners to make informed decisions based on diverse data sources.
Finally, the course concludes with a review of key lessons and a practical checklist to guide decision-making. Overall, it provides a well-rounded education on managing brand equity during turbulent times.
Whether you’re looking to deepen your understanding of brand management or need tools to prepare your organization for potential crises, this course offers valuable insights and actionable strategies. Enroll today to enhance your skills and protect your brand’s future.
Enroll Course: https://www.coursera.org/learn/gestao-de-marca-crise-imagem