Enroll Course: https://www.coursera.org/learn/business-case-analysis
As a non-native English speaker navigating the complexities of the business world, honing your communication skills is paramount. The Coursera specialization ‘Business English for Non-Native Speakers’ offers a fantastic opportunity to do just that, and its capstone project, ‘Business Case Analysis,’ is the ultimate test and application of everything you’ve learned.
This capstone project is designed to simulate real-world business scenarios, allowing you to apply your newly acquired written and spoken English skills to an authentic business situation. You have the flexibility to choose from a case provided by HKUST or to leverage an example from your own professional experience. The core of the project involves two key components: a video presentation (approximately 30 minutes) that dissects the chosen case and offers actionable recommendations, and a detailed business recommendation report.
The course is structured logically, guiding you through each step of the analysis and presentation process. Here’s a breakdown of the syllabus:
**Week 1: Initial Case Analysis**
This week focuses on the foundational elements. You’ll be guided to review materials that will help you produce a one-page case analysis. The suggested resources are invaluable for structuring your thoughts and ensuring clarity in your initial assessment, with a strong emphasis on language, grammar, and overall structure.
**Week 2: Writing an Informal Situational Analysis**
Building on the first week, this module delves into crafting an informal situational analysis. The focus here is on explanation and description, with further resources provided to refine your language and grammatical accuracy.
**Week 3: Creating a Draft Executive Summary**
The ability to concisely summarize complex information is crucial. This week is dedicated to producing a two-page executive summary for a recommendation report, with specific guidance on language, organization, and structure.
**Week 4: Pitching Your Idea**
This module prepares you to present your ideas effectively. You’ll learn how to plan the content and structure of a pitch, with resources tailored to improve your delivery and language.
**Week 5: Presenting a Problem or Situational Analysis**
This week focuses on the art of presentation. You’ll explore audience analysis, presentation preparation, data presentation, and effective visual design. Crucially, it covers choosing appropriate language and tone for informative presentations.
**Week 6: Presenting Recommendations and Justifications**
The final presentation week is dedicated to articulating your recommendations and their justifications. This module emphasizes cross-cultural communication concepts and the precise language needed to support your proposals.
**Week 7: Capstone Project**
This is where it all comes together. You’ll submit your comprehensive video presentation and business recommendation report, showcasing your mastery of business English and analytical skills.
**Recommendation:**
I highly recommend the ‘Business Case Analysis’ capstone project for anyone enrolled in the ‘Business English for Non-Native Speakers’ specialization. It’s an incredibly practical and rewarding experience that directly translates theoretical knowledge into tangible business communication skills. The structured approach ensures you’re well-prepared for each component, and the focus on real-world application makes it an invaluable addition to your professional development toolkit. If you’re looking to boost your confidence and competence in presenting business cases, this course is an excellent choice.
Enroll Course: https://www.coursera.org/learn/business-case-analysis