Enroll Course: https://www.coursera.org/learn/analisis-situaciones-negocio
In the fast-paced world of business, making the right decisions can be the difference between success and failure. Coursera’s ‘Análisis de situaciones de negocio’ (Business Situation Analysis) course, offered in partnership with IESE Business School, provides a comprehensive framework for tackling complex business challenges. This course, the culmination of a specialization, equips learners with practical tools to navigate difficult scenarios, using the real-world case of Gas-Gas, an off-road motorcycle manufacturer, as a central case study.
The course begins by introducing IESE’s proven six-step problem-solving methodology. This structured approach is invaluable for managers who must often grapple with multifaceted issues spanning finance, human resources, marketing, and technology. Recognizing that there’s rarely a single ‘correct’ answer, the course emphasizes a systematic process to arrive at the most viable solution and increase the likelihood of achieving desired outcomes.
The curriculum then dives deep into the Gas-Gas case, dissecting the marketing implications of a potential partnership with KTM. Learners are prompted to consider the impact on brand, pricing, distribution channels, and consumer perception, weighing potential long-term gains against short-term risks. Crucially, the course guides students on what key factors the CEO should consider to make an informed marketing decision.
From a financial perspective, the course analyzes Gas-Gas’s historical performance and current standing, exploring how a KTM alliance might affect its financial health. Concepts like operating working capital, sustainable growth, and the economic forecast are examined to understand their influence on the ultimate decision. This module equips learners with the financial acumen to assess the economic viability of strategic moves.
Furthermore, the course highlights the critical human element in business decisions. It stresses the importance of evaluating human resource management tools and considering the impact on employees. Beyond the workforce, it also delves into the composition and dynamics of the decision-making board itself, emphasizing how these factors, combined with marketing and financial insights, contribute to a well-rounded final recommendation.
‘Análisis de situaciones de negocio’ is an exceptional course for anyone looking to sharpen their strategic thinking and decision-making skills. It offers a robust blend of theory and practical application, using a compelling case study to illustrate complex business principles. I highly recommend this course to aspiring and established business professionals alike who want to confidently navigate the challenges of modern business.
Enroll Course: https://www.coursera.org/learn/analisis-situaciones-negocio